There’s a quiet revolution happening in the Indian fashion landscape, and it begins not on runways or glossy billboards — but in the intimate, often-overlooked realm of lingerie. Leading this silent yet powerful transformation is Nikita Singh, the force behind Vyannika, a premium women’s lingerie brand that’s rewriting the rules of how Indian women experience their innerwear.
Nikita’s story doesn’t start with fashion school accolades or a background in apparel merchandising. It begins, instead, with frustration — a personal moment of discontent that millions of Indian women silently share: a drawer full of lingerie that didn’t feel like it belonged to them. Either it was too basic or too performative, stitched for function or fantasy — rarely for the woman herself.
“I wanted to feel powerful, beautiful, and comfortable in what I wore under my clothes — not like I was playing a role or settling for what was available,” Nikita recalls. And so, what began as a personal pursuit soon ignited into a purpose.
With no big investors, no inherited fashion legacy, and no blueprint to follow, Nikita started Vyannika with a single conviction: that Indian women deserve lingerie that speaks to their strength, softness, and style — all at once.
She spent months in sourcing hubs across Europe, studying fabric behavior, and understanding how lingerie affects posture, movement, and mood. She worked closely with female designers and dermatologists to ensure that every thread, clasp, and cut supported not just the body, but the confidence of the woman wearing it. Italian lace? Only if it breathes. Seamless bands? Only if they don’t leave marks. For Nikita, product perfection wasn’t a luxury — it was a necessity.
The result? Vyannika didn’t just launch. It landed — like a long-awaited answer. Its very first collection sold out in weeks, not through advertising blitzes but through whispers among women, referrals among friends, and stories shared over Instagram DMs.
More than a brand, Vyannika became a sisterhood — one that celebrated bodies, not airbrushed ideals. Women began writing in with notes that read like love letters: “Your bralette made me feel seen,” “I wore your set under my saree and felt unstoppable.”
For Nikita, those moments are the brand’s true milestones. “The biggest win is when a woman feels like herself again — unfiltered, unedited, and fully at ease.”
Today, Vyannika’s collections are expanding globally — stocked in curated boutiques across Southeast Asia and drawing attention from international stylists who describe the line as “intimate luxury with Indian soul.” But ask Nikita what success means to her, and she doesn’t talk about revenue or reach. She talks about ripple effects.
“If one woman feels more confident stepping into her day because of something we created — that’s a win. If a mother buys Vyannika for her daughter and says, ‘This is what comfort and quality look like,’ — that’s a legacy.”
In a market often driven by hype and volume, Nikita Singh is building something rarer — a brand with heartbeat. With Vyannika, she isn’t just dressing women. She’s honoring them. And as she continues to stitch softness into strength, lace into liberation, one thing is clear: this is no ordinary founder story. This is a quiet revolution in lace and purpose, and it’s just getting started.
To visit the website: https://vyanikka.com/
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