This initiative comes at a critical time when residents—many of whom are vulnerable women and children—are routinely exposed to harsh summer heat. Prolonged sun exposure without basic skin protection often leads to irritation, infections, and long-term skin damage. Auli’s aloe vera gel oers immediate relief and protection, especially for those who have limited access to healthcare and hygiene resources. Our Magic Potion – a summer skincare essential made with Aloe Vera and turmeric which is non-greasy, matte-finish gel hydrates, cools, and soothes the heat burns. It has been distributed at the shed to all the underprivileged women.
SUNEHRI, India’s first serum-mist designed for sun-exposed skin. It hydrates, repairs, and leaves a radiant, sweat-proof glow. It was sprayed and tested on all the residents of Tiljala Shed as a part of a summer skin wellness initiative.
“Skincare is not a luxury; it’s a basic right,” said Aishwarya Biswas, founder of Auli. “We believe beauty and wellness should reach everyone, especially the underserved. We are proud to be the first skincare brand in India to actively work towards this vision.”
In observance of the occasion of Eid, the distribution drive included a special biryani meal for all residents—a celebration of care, dignity, and inclusive community.
Sudhamta Foundation India, known for its grassroots eorts in supporting the homeless and displaced and the economically weaker section of the society, welcomes this partnership as a meaningful step in integrating skincare and emotional well-being across all sections of the society irrespective of class, caste, creed and religion.
“The Economically Weaker Section of the society were always isolated from getting access to any skincare, which has always been for the privileged few” said Arumita Mitra, founder of Sudhamta Foundation of India. “We are happy to collaborate with Auli who’s the first skincare brand in India to think beyond mere prophets. We made sure the women in our shelter home not only get aware about the problems of skin cancer being exposed to harsh UV rays but also understand why skincare should be made a basic routine.”
This distribution drive represents a deeper mission: to redefine skincare as a necessity, not a privilege.
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