New Delhi, March 27, 2026: VETO, India’s family-first CTV OTT platform, has announced a strategic partnership with B4U Network, strengthening its entertainment portfolio and expanding its reach among family audiences nationwide. The collaboration aligns with VETO’s vision of delivering a unified and trusted large-screen viewing experience.
Expanded Content Offering for Diverse Audiences
As part of this partnership, VETO users will gain access to an extensive range of content from B4U Network’s popular channels, including B4U Movies, B4U Music, B4U Kadak, and Bhojpuri+. The integration brings a diverse mix of Bollywood films, music, and regional programming, catering to the varied preferences of Indian viewers.
Leadership Perspective on the Collaboration
Commenting on the development, Ritu Dhawan, Managing Director of VETO, said, “Our vision is to redefine large-screen entertainment for Indian households by offering a trusted, free, and unified viewing experience. Partnering with B4U Network enhances our ability to deliver engaging and regionally relevant content, helping us connect more deeply with audiences across India. We remain focused on providing high-quality entertainment that families can enjoy together.”
Strengthening Viewer Experience and Reach
With the addition of B4U Network’s content, VETO continues to scale its offerings, enhancing the overall viewing experience through a richer and more diverse content library. The integration is expected to significantly expand the platform’s audience base while ensuring seamless access to high-quality entertainment.
About VETO
VETO is a family-first, CTV-focused OTT platform built for the Connected TV ecosystem in India. It offers a seamless and trusted large-screen viewing experience with access to Live TV, News, Sports, Movies, Music, Podcasts, and on-demand programming. The platform emphasizes intuitive content discovery and curated, credible programming without mandatory login requirements. VETO aims to streamline fragmented content consumption by combining premium long-form content, creator-led shows, and event-based programming across multiple categories.
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