Uptown by Advant: Festive Decor & Dining Drive Record Traffic

Festive demand boosts retail and dining visits at Noida’s high-street destination

Noida, India: Uptown by Advant witnessed a strong surge in consumer activity during the New Year period, with customer footfall rising by nearly 45% as shoppers and diners thronged the high-street destination. The increase was driven by higher holiday spending and sustained demand across dining and retail outlets.

Festive Season Drives Consistent Visitor Traffic

Throughout the festive period, Uptown by Advant attracted steady visitor movement across its retail and food offerings. Seasonal décor, on-ground activities, and a balanced mix of shopping and dining options encouraged repeat visits, resulting in higher walk-ins and improved sales across multiple categories.

From Food-Led Hub to Integrated Lifestyle Destination

Previously known primarily as a food-centric destination, Uptown by Advant has gradually expanded its retail and leisure mix. This evolution has helped position the development as a broader shopping, dining, and social hub catering to varied consumer preferences.

Management Highlights Changing Consumer Behaviour

Commenting on the performance, Mr. Sunil Sharma, Managing Director, Uptown by Advant, said,
“We saw a clear jump in footfall during the New Year, but what mattered more was how people spent their time here. Evenings and weekends were especially busy, and many visitors came in to eat and stayed on to shop. That pattern gives us a good sense of what customers are looking for and where we need to invest next.”

Retail and F&B Outlets See Strong Demand

Retailers across fashion, lifestyle, beauty, and convenience categories reported higher walk-ins and steady sales during the period. Food and beverage outlets recorded particularly strong demand during peak hours, reinforcing the role of dining-led visits in driving overall footfall.

Positive Outlook for the Months Ahead

With its high-street format and strategic location, Uptown by Advant continues to attract a diverse visitor base. The strong New Year performance reflects sustained consumer interest and signals positive momentum in the months ahead.