In the fast-moving world of fashion, where trends change overnight, one Indian brand has managed to build a strong and lasting presence. Founded in 2017 by Vikas Arora and Anju Arora, TOE CANDY has quickly become a Gen-Z favorite in the open footwear segment, offering stylish, comfortable, and affordable designs created for everyday wear.
What sets TOE CANDY apart is its sharp understanding of today’s Indian consumer. The brand knows that buyers want international-quality comfort and design at prices that don’t strain their wallets. By focusing on clogs, sliders, and slippers, TOE CANDY has carved out a niche that appeals to men and women across all age groups, uniting fashion with affordability.
Starting with an investment of just ₹1 lakh, the Aroras turned their passion into a thriving venture that now generates over ₹10–12 crore in annual revenue. The company produces more than one million pairs of footwear every year, an achievement that reflects both demand and consistent quality. From a small start-up to a multimillion success, the journey has been nothing short of remarkable.
The brand’s collections are available on leading e-commerce platforms including Amazon, Flipkart, Myntra, and Ajio, giving TOE CANDY a truly pan-India presence. From major metros to small towns, customers everywhere now have access to trendy, comfortable, and budget-friendly footwear that matches their lifestyle.
Guided by its philosophy of “Made in India fashion with comfort without harming your pocket,” the brand has successfully struck a balance between innovation and affordability. Every pair reflects a comfort-first approach and a design sensibility that resonates strongly with the younger generation.
Looking ahead, TOE CANDY is preparing to expand beyond open footwear. A new line of closed footwear, including shoes and sneakers, will soon be introduced, opening a fresh chapter in the brand’s growth story. Plans are also underway to build a robust offline distribution network, allowing customers to experience TOE CANDY in physical retail stores across India. With upcoming collaborations and influencer partnerships, the brand is set to gain even more visibility and connect with a wider audience.
From its humble beginnings to becoming one of India’s fastest-growing footwear brands, TOE CANDY stands as proof of how vision, persistence, and innovation can turn a small dream into a multi-crore reality. As the brand continues to expand, its mission remains clear: to create stylish, comfortable, and affordable footwear for everyone.
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