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Chadeya: Pragati Brews a Buzz with a Caffeinated Love Anthem for Gen Z

by Bharat Bytes
July 17, 2025
in News
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Mumbai, July 17, 2025 – In a world where Gen Z is constantly rewriting the rules of fun, rising artist Pragati has arrived with a fresh beat that’s stirring more than just hearts. Her latest single, Chadeya, is not your typical party anthem—it’s a love-fueled, caffeine-charged dance track that’s shaking up the youth music scene. Out with the booze and in with the brews—Chadeya is the dawn of India’s “coffee rave” culture.

Set in a lively, sun-soaked café pulsing with energy, the music video features Pragati alongside actor Pritt Kamani, dancing through espresso shots, neon murals, and spontaneous love. It’s colorful, contagious, and unapologetically youthful. In every beat and frame, Chadeya pulses with the rhythm of a generation in motion—daylight romance, fearless expression, and dancefloor liberation without the hangover.

From Cafés to Dance Floors: A Cultural Reset

Gone are the days when partying only meant dark clubs and clinking glasses. Chadeya presents a bold alternative: sunlit dance floors, strong coffee, and stronger connections. The idea of “coffee raves”—vibrant, daytime celebrations where music meets mindfulness—forms the backdrop of this track. And it’s catching on fast with Gen Z, who are increasingly drawn to experiences that blend fun with purpose and authenticity.

Behind this genre-bending experience is Showkidd, whose fresh, high-octane music production gives Chadeya its infectious groove, while Diljan’s lyrics capture the intensity of youthful romance with just the right touch of flair. The result? A song that’s not just catchy but culturally resonant—Chadeya is the sound of a generation that sips, stirs, and sways to its own rhythm.

Pragati’s New-Age Pop Persona

Pragati, who made waves with her earlier hits Useless Bhawra and Pehla Nasha (alongside Armaan Malik and Abhay), brings a unique fusion of Indian soul and global flair. Chadeya is more than a follow-up—it’s a statement. With her effortless voice, bold styling, and a passion for storytelling, Pragati is emerging as a key voice in India’s evolving music landscape.

Speaking about the track, she says:

“Chadeya is not just a song, it’s an emotion. Love isn’t just a feeling anymore—it’s an experience that makes you soar. Collaborating with Pritt Kamani and creating this whole ‘coffee rave’ vibe was magical. I hope audiences feel that energy and connect with it.”

Her bold artistic vision, combined with roots stretching from Chandigarh to Mumbai, adds a rich cultural layer to her work. Whether it’s the desi tadka in her lyrics or her confident stage presence, Pragati brings authenticity and edge to every performance.

A Sparkling On-Screen Chemistry

The music video thrives not only on its visuals and beats but also on the palpable chemistry between Pragati and Pritt Kamani. A popular face in the new-age cinema and web world, Pritt adds charm and charisma to the screen. His effortless groove complements Pragati’s presence, turning Chadeya into a joyful celebration of young love.

Pritt shares:

“Chadeya is simply a great groove. I love to dance and this song got me vibing. Pragati is exceptionally talented and now a dear friend. The concept, the idea, the director’s vision & Pragati’s voice is what intrigued me. I’m hoping people love what we have made!”

Together, the duo dances through the lens of celebration, inclusion, and expression, making Chadeya more than just a music video—it becomes a moment, a mood, and a movement.

A Visual Treat Backed by a Powerful Team

Directed with flair and an eye for color, the Chadeya video is a visual delight. Artful cinematography, quirky costume choices, and a vibrant set design turn the coffeehouse setting into a symbolic space for love and freedom. It’s energetic yet warm, playful yet grounded—just like the track itself.

And behind this musical masterpiece stands a powerhouse collaboration: Saregama Music, which launched the track on its official YouTube channel and ensured the single’s presence across all major streaming platforms—Spotify, Apple Music, YouTube Music, JioSaavn, and others.

Join the Caffeine-Fueled Revolution

In a cultural shift where Gen Z is prioritizing wellness, meaningful experiences, and day-driven lifestyles, Chadeya arrives right on time. It’s music you can dance to with a double shot of espresso in hand. No more hangovers—just highs from heartbeats and harmony.

So, whether you’re a dancer, a dreamer, or just someone looking for a vibe shift, Chadeya invites you to pour yourself a coffee, hit play, and feel the love rise.

The movement has begun. The brew is strong. And the rave starts now.
Check out Chadeya on Saregama Music’s YouTube channel and stream it across your favorite music platforms.

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