Nagpur, India | 7 February 2026: Global Portuguese flame-grilled chicken brand Barcelos has officially entered the Indian market in partnership with Franchise India, marking a significant milestone in the country’s rapidly evolving food service sector. The internationally renowned brand, founded in South Africa in 1993, has chosen Nagpur as one of its first two Indian destinations alongside Bengaluru, signalling strong confidence in both metropolitan and emerging urban markets. With its debut outlets now operational, Barcelos aims to introduce Indian consumers to its signature flame-grilled peri-peri chicken and distinctive Portuguese-inspired culinary experience.
Operating in 17 countries with over 138 outlets worldwide, Barcelos has built a reputation for bold flavours, authentic preparation methods, and a focus on high-quality ingredients. Its entry into India comes at a time when the country’s organised quick-service restaurant (QSR) and casual dining segments are witnessing rapid expansion, fuelled by rising disposable incomes, urbanisation, and a growing appetite for global cuisines. By launching simultaneously in Bengaluru and Nagpur, the brand is positioning itself strategically to capture diverse consumer bases—from cosmopolitan diners in tech hubs to emerging food enthusiasts in fast-growing Tier-II cities.
The Nagpur opening holds particular significance, reflecting the city’s increasing prominence as a destination for international lifestyle and food brands. Once primarily known for its regional culinary scene, Nagpur has evolved into a dynamic urban centre attracting global investments in retail and hospitality. Barcelos’ presence is expected to further energise the local food ecosystem, offering residents a premium yet accessible global dining option while strengthening the city’s reputation as an emerging gastronomic hotspot.
As part of its long-term India strategy, Barcelos has announced a prospective investment of ₹100 crore over the next five years. The planned investment will support the brand’s expansion into major metros as well as high-potential emerging cities, while also focusing on supply chain development, local sourcing, workforce training, and employment generation. Industry experts note that such investments not only boost brand visibility but also contribute to strengthening India’s organised food service infrastructure, enhancing food safety standards and operational efficiencies across the sector.
Currently in India to oversee the brand’s market entry, Mr. Jared Mazzis, Director, Barcelos, is leading strategic engagements with key stakeholders, partners, and media. His visit highlights Barcelos’ commitment to building a strong local presence while preserving the authenticity and quality standards that have defined the brand globally for more than three decades. According to company representatives, the leadership team is closely studying Indian consumer preferences to tailor menus and dining experiences that resonate with local tastes without compromising the brand’s heritage.
“India represents one of the most exciting growth markets for Barcelos,” said Mr. Jared Mazzis. “With our stores opening in Bengaluru and Nagpur, we are laying the foundation for a long-term journey in the country. Our planned investment reflects our confidence in the Indian market and our commitment to delivering a world-class dining experience that blends global flavours with local preferences.”
Echoing the optimism around the brand’s expansion, Siddharth Kohli, Area Developer for Barcelos in Nagpur, emphasised the enthusiasm surrounding the launch. “It’s fantastic to see the iconic Barcelos brand arrive in India and bring its bold peri-peri experience to Nagpur. We are excited to introduce customers to premium sauces, unique flavours, and a contemporary dining environment that will contribute to the city’s vibrant food and beverage scene,” he said.
Barcelos is globally recognised for its signature flame-grilling technique, which sets it apart from conventional fried chicken offerings. The brand uses premium poultry marinated in proprietary peri-peri spice blends and cooked over open flames, resulting in a juicy, flavourful product with a lower fat content. This approach aligns with evolving consumer preferences, particularly among health-conscious urban diners seeking protein-rich meals without sacrificing taste. The menu focuses on flame-grilled chicken portions, platters, and Portuguese-inspired sides, delivering a balance between indulgence and nutritional appeal.
The Nagpur outlet has been designed to provide a vibrant and contemporary dining experience that reflects Barcelos’ Portuguese heritage while catering to modern Indian sensibilities. From its interior aesthetics to its menu offerings, the outlet aims to combine authenticity with accessibility, making it attractive to families, young professionals, and food enthusiasts alike. By positioning itself as a premium yet approachable global QSR and casual dining brand, Barcelos hopes to carve a niche among consumers looking for high-quality international flavours at competitive price points.
Looking ahead, Barcelos plans to accelerate its expansion through a combination of franchise partnerships and company-owned outlets. Industry observers believe that the brand’s strong global identity, combined with localised strategies and targeted investments, could help it establish a sustainable presence in India’s competitive restaurant landscape. With the successful launch of its first outlets and a clear roadmap for growth, Barcelos appears poised to tap into the country’s booming demand for diverse and innovative dining experiences.
About Barcelos: Founded in 1993 in South Africa, Barcelos is a globally recognised Portuguese flame-grilled chicken brand operating in 17 countries with more than 138 outlets worldwide. Known for its bold peri-peri flavours, signature sauces, and commitment to quality and authenticity, the brand continues to expand internationally while staying rooted in its rich culinary heritage.
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