New Delhi, 27th June, 2025: In a bold move to enhance its culinary offering, ibis India has joined forces with renowned celebrity chef Sanjyot Keer to reimagine the guest dining experience at its signature restaurant, Spice It. This strategic collaboration is a key part of ibis India’s larger initiative to elevate its food and beverage experience, aligning with the evolving tastes and expectations of modern travellers.
A Chef with Culinary Star Power
Chef Sanjyot Keer, the creative force behind Your Food Lab and a former Food Producer on MasterChef India, brings a unique storytelling approach to Indian cuisine. With a digital following of over two million and past collaborations with celebrities like Ed Sheeran, Ajay Devgn, and Sourav Ganguly, Chef Sanjyot’s modern and accessible culinary style resonates perfectly with ibis’s youthful, inclusive brand ethos.
A Nationwide Rollout of Signature Flavours
Guests at Spice It restaurants across all ibis hotels in India will soon be treated to a specially crafted menu infused with Chef Sanjyot’s signature flair. The menu is a vibrant blend of nostalgia, innovation, and playful twists, featuring dishes such as:
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Cloud Eggs Toasted Dreams – A whimsical take on breakfast classics
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Railway Chicken Curry – A refined yet nostalgic tribute to Indian railway cuisine
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Gulab Jamun Ice Cream – An indulgent dessert designed to surprise and delight
Brand Leaders Speak on the Collaboration
“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences,” said Tejus Jose, Director of Operations, ibis & ibis Styles India. “His creative approach and cultural relevance perfectly reflect the ibis brand ethos. This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart.”
Chef Sanjyot Keer added:
“Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale. The menu we’ve created blends familiar Indian flavours with a global perspective, resulting in a collection of dishes that are comforting, imaginative, and made to spark conversation. I look forward to guests across the country enjoying this new dining experience.”
Culinary Innovation Meets Guest Experience
This partnership marks a new chapter for ibis India, emphasizing its commitment to delivering memorable, multisensory guest experiences that go beyond the expected. Whether travelling for business or leisure, diners can now look forward to a refreshed, conversation-worthy dining experience at Spice It.
Join the Culinary Celebration Online
ibis India has launched the campaign with a vibrant and playful ad film, now live on their social media channels:
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Instagram: Watch the Reel
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Facebook: View the Film
About ibis
Since 1974, ibis has been a pioneering brand that’s open and welcoming to all. Known for its vibrant design, social hubs, home-like comfort, and love for live music, ibis redefines affordable hospitality. With over 1,200 hotels in 60+ countries, ibis is the global leader in economy hospitality and part of Accor, a world-leading hospitality group with over 5,600 properties in 110+ countries. ibis is also a participating brand in ALL – Accor Live Limitless, a lifestyle loyalty program that offers a wide variety of rewards and experiences.
Learn more: ibis.com | all.com | group.accor.com
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